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There’s change in the air… Reimagining power travel, by Toh PR’s Sophie Toh

With the travel industry struggling with the challenges of the pandemic, Sophie Toh, founder of Toh, director, PRCO Group, examines what the future of the traditional business trip could look like.

In the golden days before the coronavirus pandemic, we, the moneyed elite, waged business war with our air miles cards, our boardroom status defined by the number of miles travelled in the least time possible. As our own modern-day heroes, we followed a personal quest for a new metallic colour on our luggage tags, bringing back brave new tales from the frontier of the airline lounge.

With our life’s worth articulated by reaching specific levels of sleep deprivation, we were literally turbo-fuelled across time zones in a quest for faster and better, no matter what the cost. A red-eye from New York and dinner in Annabel’s? All in a day’s work. A day’s trip to Hong Kong and a weekend sh


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