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Pepsi’s Virtual Suhours on Instagram Live bring people together even when they are apart

Partner Content - Pepsi reminded us that social distancing does not have to mean social isolation by teaming up Saudi Arabia’s most influential content creators, to host a series of Virtual Suhours on Instagram Live.

Social distancing and Ramadan are two things that could not seem further from one another. The Holy Month is a time of coming together, spending time with family and friends and reinforcing the sense of community that is central to the Islamic world. But during a pandemic it is our duty to that same community to stay as isolated as possible. This is why Pepsi stepped in to remind us that social distancing does not have to mean social isolation.

The popular soft drinks brand found a way to tell its fans that there are still non-commercial ways to catch up and stay connected virtually. Pepsi teamed up with Tareq Al Harbi, one of Saudi Arabia’s most influential content creators, to host a Virt


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