“I’ll be back.” This iconic line of dialogue from the Terminator series comes to my mind when asked to write about the state of cinema as a medium post the Covid-19 imposed lockdown.
Cinemas, globally as well as here in the Middle East, have been asked to stop operating by their respective governments. We and similar organisations thus face a serious challenge as business has come to a 100 per cent standstill. We have been currently working from home attending to the administrative side of the business, keeping in regular contact with cinema operators, agencies and advertisers and working on pre and post-opening strategies.
While in business we are pursuing prudence on reductions where
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
