WARC, the global authority on advertising and media effectiveness, has released MENA’s Anatomy of Effectiveness, a report aimed at advertising agencies, marketers and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region.
Following on from the successful launch at Cannes Lions last year of WARC’s Anatomy of Effectiveness, a MENA perspective has been applied to the white paper, which has been produced in collaboration with Choueiri Group and Kantar.
Top industry leaders from the region’s marketing communications industry have drawn on their expertise to share their views on how the ideas outli
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