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PRCA to launch Covid-19 taskforce to support PR industry

Global operation launched in response to survey findings

The Public Relations and Communications Association (PRCA) has announced plans to launch a Global Covid-19 Public Communications Taskforce in response to its Covid-19 Survey findings. This Taskforce will provide free practical support to practitioners around the world.

The survey – which gathered the views of around 200 PR professionals – found more than a third of practitioners (33%) believed the industry was underprepared for the outbreak.

The study revealed remote working policies (62%) and event cancellations (58%) were the most common responses to the crisis taken by organisations.

The research also revealed:

– 30% of people believed their organisations have made good pr


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