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Horizon FCB rebrands Lord & Thomas to launch Fuelcontent brand in MENA

The rebrand builds upon Fuelcontent’s existing hubs in Canada, France, India, South Africa and the UK.

From left: Hicham Soubra, head of creative services and production; Rodrigo Rodrigues ,ECD; Mazen Jawad; Reham Mufleh

The regional arm of FCB’s production arm Lord & Thomas has rebranded as Fuelcontent. Mazen Jawad, President of Horizon Holdings in the MENA region, announced the rebranding and launch of Fuelcontent in Dubai. The newest content production arm of the FCB Global Network is expanding into the MENA region through a lead office in Dubai. The rebrand builds upon Fuelcontent’s existing hubs in Canada, France, India, South Africa and the UK.

“Since its inception in 2016, Fuelcontent has been steadily


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