Next year, the global influencer economy is predicted to be worth $8bn. Last year there were 3.7 million brand-sponsored influencer posts on social media. Next year it’s estimated there will be 6.12 million.
But the industry is changing as fast as it’s growing. Barely a week goes by without an Instagram update or influencer marketing development. Which may mean the strategies you have been using, won’t produce the same results for you in 2020. With 65 per cent of brands planning to increase their spending on influencer marketing in 2020, marketers should take notice of the following upcoming trends to ensure they achieve return on their investment.
FROM REACH TO RELEVANCY
In the early
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
