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The Digital Essays 2019: The future of Video On Demand by Aakriti Sharma, Wavemaker.

By Aakriti Sharma, Senior performance manager, Wavemaker

Before 2007 one didn’t really have many options for viewing video content. Cable or satellite were pretty much the only options. Video streaming was in its infancy and internet speeds were much slower.

Netflix and Hulu started offering streaming packages in 2007. These were the first companies to offer video streaming. They charged a small fee for unlimited content viewing. This was the start of a revolution in the video viewing world. The streaming services have given users the ease to watch shows whenever they want and choose from a wide range of options, which are only a click away.

Not only did these new streaming services give people a lower-priced way to access videos, they


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