JWT has launched Brand Toys, the world’s first online brand visualisation tool.
The toys, which allow users to compare the character and personality of more than 3,000 brands across the world, analyse data from Millward Brown’s BrandZ survey in conjunction with real-time social media search and analysis. In doing so, they create visualizations of a brand’s image and personality in the form of a toy.
The creation of Brand Toys is based on the premise that brands are in danger of becoming less interesting to consumers as their experience with a brand grows. JWT believes that brand builders must therefore remember to keep their discipline creative and playful, and that brands should
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Tags:JWT
