Manoj Khimji, Managing Director, The MediaVantage
They say you never forget your first time. Does anyone else recall the first time they saw a ‘special build’ on Sheikh Zayed Road? Or their first die-cut bridge banner? Or the debut of an automotive brand with headlights on the unipole? These were award-winning media executions at the time, changing the way clients and agencies used OOH surfaces, and were heralded at industry awards for pioneering the medium and, of course, their innovation.
Innovation is a somewhat overused word, isn’t it? Innovation is defined as making changes in something established, es
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