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Marketing Game Changers 2019: Islam ElDessouky

Islam ElDessouky
Head of integrated marketing communications for Middle East, Coca-Cola
Group brand manager, Coca-Cola Middle East

Years in current position 4
Years with company 13
Size of department 20
Agencies Ogilvy, JWT
Previous jobs

Group brand manager, Coca-Cola brand (Middle East region)
Group Brand Manager, Flavors (Middle East region)
Brand manager, Sparkling(Southern Eurasia Region)

Recent campaigns

Coca-Cola Offside (first Arab female football platform for commentary and analysis)
Coca-Cola Change has a Taste

Major career achievements

Marketer of the Year – 2015 MENA Effies
Advertiser of the Year – 2016 Dubai Lynx
Speaker at Cannes Lions 2019


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