After an exciting phase of building brands primarily in FMCG and banking, on the advertising and activations side of the table in India, phase two of my career on the brand-management side of the table has been even more gratifying, with its equal share of pressure and challenges.
My focus has been on digital marketing, analytics and omnichannel marketing here in the Middle East. Being on the advertiser’s side has many advantages, especially for someone like me who grew up challenging conventions and taking risks. All those who worked with me in my real estate stint at ETA Star Properties experienced the constant urge and push to innovate, collaborate and settle for nothing but the best f
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