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RAKBANK’s Route to Happiness

RAKBANK joined forces with navigation app Waze in the UAE, mapping over 300+ Locations/ Restaurants that provide exclusive dinning deals and offers on the waze app with colorful bright smiley pins.

RAKBANK had earlier launched the RAKfoodie platform offering dinning offers at various locations, and here in the UAE, they ensured that by collaborating with Waze they offer their customers easily accessibility to all the offers right in their vicinity and in their backyard at the convenience of their fingertips.

Waze has informed RAKBANK in a statement that it is the first bank in the UAE to explore Waze on such a large scale in terms of locations plotted. The bank mapped out 300+ restaurants using latitude and longitude of each Restaurant on the Waze app, thus listing most of the restaurants around the UAE. Each restaurant had the RAKfoodie smile and each smiley was clickable reflecting a unique Restaurant offer. Their aim was to literally paint the town yellow said the release.

Other added features are:

Zero speed takeover: Zero speed takeovers allows RAKBANK to serve a generic RAKfoodie banner as soon as a person reaches within a 3KM radius at zero speed, thus informing users within a given location the restaurants and offers around them.

Search: RAKfoodie offer ads will be on top of the search results when users are looking for a specific keyword.

Screenshots of the execution are below:

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