This year’s Cannes lions was both disappointing and excellent for the Middle East, depending on which way you look at it.
The region took home few trophies, but one of those was a Grand Prix.
The region had its lowest haul of Lions for years, taking only 14 and a Young Lion award. And that is if you include Pakistan – which makes sense, considering the awards that went to that country were worked on by Impact BBDO in Dubai. Impact took 13 trophies over all, including the Grand Prix in Print and Publishing, which it won with The Blank Edition for Lebanon’s An-Nahar newspaper.
Its Beirut team won a Bronze Young Lion.
Last year the region won 15 Lions. Those included Golds for TBWA in
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