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MENA Media Report 2019: Egypt

Nour Saleh, general manager of PHD Egypt, considers the impact of the continuing transformation of the Egyptian economy and media market

Nour Saleh, GM, PHD Egypt

Nothing’s ever perfect but after the Egyptian government’s major economic reforms, under the supervision of the IMF, there is a sense that the country has turned the corner. In 2018, the economy grew by 5.3 per cent, up from 4.2 per cent in 2017. The recovery hasn’t been painless though, as the treatment included tax increases, currency devaluation and flotation, and cuts to energy subsidies. A major public investment plan compensated for the fall in private and foreign investments that resulted from the poor economic conditions of previous years. On the plus side, thanks to recent natur


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