I don’t know about you, but I’m sick of talking about ‘brand safety’, ‘viewability’ and ‘ad fraud’. Not what you were expecting? Let me explain why. There’s only so much we can do standing on a stage delivering presentations, leading discussions in meetings or writing about what should be done to combat these issues that have plagued our industry for so long. Talk is cheap; now is the time to act.
If 2017 was the year of scandal, then 2018 was all about consolidation; we needed to rebuild the framework and establish new benchmarks of trust. Yet somewhere along the way we’ve lost our nerve, and in today’s ever-changing landscape, standing still is as good as movin
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