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Blogs & Comment

Conversations are contagious

Richard Pinder is chief operating officer at Publicis Worldwide. He will be in conversation with Contagious Communications’ Paul Kemp-Robertson at the Dubai Lynx on 29 March

“As social and political unease unfold across the region, the power of conversation is more visible than ever before. From Egypt to Tunisia to Libya and beyond, the situation continues to shift as news spreads vividly and quickly from multiple sources – offline and online.

In Japan, details of March’s earthquake and tsunami broke worldwide as first hand videos showing collapsing buildings and devastated communities sprang up on YouTube within hours of the event. Twitter surged with multiple sources pointing to new


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