The YouTube generation
Let me start with a fact. Today, YouTube is the second-largest search engine in the world, processing more than 3 billion searches a month. Three hundred hours of video are uploaded every minute and 5 billion videos are watched on a monthly basis. By 2025, a predicted 50 per cent of people under the age of 32 will have switched from watching paid television to YouTube.
These facts are significant because of the impact of Gen C, otherwise known as the YouTube generation. As Omar Jenblat, President of BusySeed, asked in Forbes earlier this year, “Is your business prepared for Generation C?”
What defines Gen C?
Unlike previous classifications, Gen C is not nec
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