How are you seeing radio and audio consumption change?
As with any other medium, even radio has gone through change over time. The current radio format is more localised and well connected with its audiences.
Now many are consuming radio online and via mobile apps. But still the highest consumption is in the car. As one of the leading broadcasters, we are reaching our audiences on every available platform.
What changes are you seeing in the way marketers use radio and audio advertising?
The cost effectiveness of using radio for advertising is well documented, but recently we have been seeing better targeted radio campaigns. More and more clients are wisely using long-term radio sponsorships and digit
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