by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations.
THE NEW RULES OF INFLUENCE
2018 is the year that influencer marketing comes of age in the Middle East, with recent regulations issued by the UAE National Media council (NMC) nudging the industry into full-blown adulthood. reflecting the NMC’s key pillars — participation, professionalism, transparency, credibility, leadership and responsibility — anyone conducting ‘commercial activities’ through social media is now required to hold a government-issued media licence.
While some social media influencers have balked at the decision, many have heralded it as a new era in the industry and I be
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