Getting real about virtual reality
At the 2015 World economic forum in Davos, top political and business leaders were reduced to tears. The cause of the emotional outburst was a virtual reality (VR) film called ‘clouds over Sidra’, which captured life in a Syrian refugee camp from the perspective of a 12-year-old girl named Sidra. The film generated a reported $3.8bn — more than 70 per cent above the donations projected — when the UN showed it at a fund-raising event later that year. attendees who watched the video were twice more likely to donate than those who did not.
There are three important takeaways from this vivid example: VR can affect people on a deeply emotional level
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