94% of polled marketeers say engaging with social media influencers benefits their brand
49% currently work with social media influencers in the region
43% spend up to US$10,000 per social media influencer campaign
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. New research shows that 94 per cent of in-house marketeers in the UAE believe social media influencer marketing is now very significant for the success of their brands.
New data from the second edition of the BPG Cohn & Wolfe Influencers Survey, in association with YouGov, showed that almost half – 49 per cent – of those polled currently work with soc
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