By Jonty Summers, managing director, Hanover Middle East
W.W. Clements, a former CEO and president of the Dr Pepper Company, described the taste of Dr Pepper as one-of-a-kind, saying: “I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s not a strawberry, it’s not a root beer, it’s not even a cola. It’s a different kind of drink with a unique taste all its own.’
Like Dr Pepper, the Middle East avoids categorisation. For every sight, smell, sound, flavour, attitude, you can point to several other examples of the same thing that show its diversity.
A corporate leader who wants to
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