Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society.
He began his career looking at ways to bypass the media most people were consuming in the early to mid-1990s. “I moved to Silicon Valley in 1996,” he says. The internet was growing more pervasive and “we started to see the onset of the consumerisation of technologies, and that led to a lot of experimentation. A lot of that experimentation was: could we bypass traditional intermediaries and go directl
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