By Hadley Newman, managing director at Omobono Middle East
When YouTube was launched, it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its first FanFest event in the Middle East.
While YouTube shifted social dynamics, a compelling platform for business-to-business interaction on social media, which leverages the power of visuals, had been lacking. For businesses, creating quality YouTube videos has been a high-cost proposition with little tangible returns guaranteed.
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