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The communication crisis facing leaders today

Kekst CNC's Maram El Hendy shares why media training at the executive level is essential in the modern communications landscape.

the leadersMaram El Hendy, Director at Kekst CNC (Publicis Groupe) in Dubai.

Over the past month or so, I have had the pleasure of training ten leaders from some of the region’s leading energy and tech companies, and the demand is not slowing down despite the hot summer months.

Requests for executive training are coming in consistently almost every week, spanning from presentation skills and media performance to overall executive impact.

The urgency is clear: in a world where anyone can be filmed on a phone or through smart glasses, communicating with confidence is no longer optional. It is a skill every senior leader must master – yet remarkably few do.

These training sessions revealed three critical insights that should concern every C-suite executive.
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