Leadership from DXB LIVE and Empyre Communications. DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has appointed Empyre Communications as its strategic communications partner.
Under the partnership, Empyre Communications will lead communications across a portfolio of flagship projects and executive thought leadership initiatives, further enhancing DXB LIVE’s brand positioning and industry leadership.
The collaboration is designed to further elevate DXB LIVE’s brand positioning, strengthen its industry leadership, and enhance engagement with key stakeholders across local, regional and international markets.
“The continued growth of Dubai’s events sector reflects the city’s ambition, vision and global appeal. As DXB LIVE continues to expand its portfolio and influence, it is essential that our communications strategy supports those ambitions,” said Khalid Al Hammadi, Executive Vice President of DXB LIVE.
DXB LIVE develops, manages and delivers large-scale events, exhibitions and experiences across a wide range of sectors. Its portfolio includes globally recognised industry platforms such as World of Coffee Dubai, the region’s premier coffee trade show connecting stakeholders from across the international coffee value chain; the World Police Summit, a leading forum for law enforcement professionals focused on security, innovation and international collaboration; the Middle East International Dermatology and Aesthetic Medicine Conference and Exhibition (MEIDAM); and the World Sports Summit. Alongside these flagship B2B platforms, DXB LIVE also delivers a diverse portfolio of consumer events and experiences, including Modesh World, DWTC Fanzone, live entertainment experiences, music concerts, comedy shows and city-wide activations.
Empyre Communications will also provide strategic counsel and communications support across DXB LIVE’s international event portfolio, encompassing strategic communications, media relations, executive profiling and thought leadership initiatives.
“Empyre Communications stood out for its strategic approach, deep understanding of the regional landscape and ability to deliver impactful storytelling. We look forward to partnering with them to further strengthen our market presence and engagement with audiences locally, regionally and internationally,” added Al Hammadi.
Speaking on the appointment, Stephanie Farah, Founder and CEO of Empyre Communications, said: “Being appointed by DXB LIVE to lead communications across a portfolio of globally recognised events is a significant milestone for our agency.”
“These platforms are not only shaping industries and bringing together international communities, but also reinforcing Dubai’s position as one of the world’s leading destinations for business, innovation and events,” she added. “We are proud to be entrusted with amplifying the stories behind these events, elevating executive voices, and driving meaningful engagement across regional and international markets.”
The appointment marks a further expansion of Empyre Communications’ events and exhibitions portfolio, and aims to reinforce the agency’s expertise in delivering strategic communications, media engagement, and mass awareness campaigns for large-scale consumer and B2B events.
