Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed.
In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan to install an artwork that would take the world by a storm in a few days’ time. Their goal was to protest the ongoing Predator drone strikes in northern Pakistan, which had so far claimed the lives of hundreds of civilians as collateral damage, and they had decided to use the power of design and outdoor to approach the problem in a new way.
Ali
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