Customer experience today sits somewhere between relevance, connection, community, visibility
and memory.
From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the
moment itself?
From a brand’s perspective, the challenge is completely different. How do you stay culturally relevant while trends, technology, audience behaviour, and attention spans keep shifting so quickly? How do you evolve without losing the reason audiences connected with you in the first place?
I think one of the biggest things that changed customer experience is exposure.
Audien
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