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posted on May. 15, 2026 at 8:20 amMay 25, 2026

PRCA MENA calls to ‘rest the mindset’ at its Annual Conference 2026

posted on May. 15, 2026 at 8:20 amMay 25, 2026

Discussions at the PRCA Annual Conference on 17 September will examine media power, influence, agency economics, AI, culture, geopolitical dynamics and the tension between visibility and credibility.

PRCA MENA 1

PRCA MENA has revealed the agenda for its Annual Conference 2026, set to take place on Thursday, 17 September 2026, under the theme ‘Reset the Mindset’
The region’s largest one-day symposium will bring together senior communications leaders in both the public and private sectors, policymakers, journalists, agency heads, creators and emerging talent.
This year, the programme has been built around four core streams, including Reset Power, Reset Value, Reset Imagination and Reset Future.
Through the day, discussions will examine influence, media power, agency economics, artificial intelligence, culture, geopolitical dynamics and the growing tension between visibility and credibility.

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Tags:17 September agency culture agency economics Annual Conference 2026 Artificial Intelligence Conrad Egbert creativity credibility Culture geopolitical dynamics human connection influence media power PR PRCA MENA PRCA MENA Annual Conference public relations Reset Future.Reset Imagination Reset Power Reset the Mindset Reset Value visibility

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.