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Google’s Gemini becomes technology sponsor of the national football teams of Iraq and Morocco

As part of the sponsorship agreement, Google Gemini – Google’s multimodal AI assistant – will bridge the gap between the teams and their global fanbases.

Google has announced Gemini as the official Technology Sponsor of the National Football teams of Iraq and Morocco.

Google has announced Gemini as the official Technology Sponsor of the National Football teams of Iraq and Morocco. This sponsorship will leverage Google’s cutting-edge AI technology to celebrate the region’s rich sports culture and transform the fan experience.

As part of the sponsorship agreement, Google Gemini – Google’s multimodal AI assistant – will bridge the gap between the teams and their global fanbases. The partnership focuses on leveraging AI to create immersive content and provide supporters with innovative ways to engage with their favorite players and teams. While each federation brings its own unique history to the pitch, the partnership shares a common goal: modernising


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.