Imfluence’s Mike AlNaji on how MENA doesn’t have an audience problem but brands have an attention problem.
In this Industry snapshot, Imfluence CEO Mike AlNaji shares how MENA doesn’t have an audience problem, diving into what brands actually need to do to earn the attention of the MENA audience, including the need for storytelling, creating agile content, building community and treating social beyond a last-minute, under-resourced task.
Social media has become the new storefront. But are brands in the region actually building for it, or just showing up?
Many brands are still showing up rather than truly b
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