Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar.
SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since the Groupe realigned its MENA digital operations in late 2016, and Monem is now managing director of Publicis Sapient MENA.
Publicis Sapient also contains Digitas LBi, which already has a presence in the region, and Sapient Consulting.
“The summary on the tin for Publicis Sapient is helping ou
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