Grey Beirut has won the global advertising account for water pipe tobacco firm Nakhla Tobacco Company.
Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally.
The new account follows a number of other wins for Grey, including Duracell, Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand, and Subway in Saudi Arabia.
The agency’s success in the Middle East follows the appointment of Mike Shackle as chief creative officer in August 2015.
Prior to then, the agency had both regionally and globally had struggled to carve a mark on the advertising landscape for a number
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