The under-the-radar Dubai agency talks to Eleanor Dickinson about staying underground, fearless and independent.
“Yes we have been very underground and quiet,” says Samir Shanbhag, brand partner at Rain. “It was a conscious decision, to be underground, because a lot of people in this industry speak a lot. And then they do nothing. We were more ‘let’s do something’; ‘let’s build something’ so we could get to a place where we can talk about something that’s not about us but about our work. Maybe we left it a little too long.”
That little too long would be five years. It was back in 2011 when Manoj Ammanath set up his own agency in a recession-battered Dubai, after leaving his ro
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