Ranveer Sign has been named brand ambassador for Ajmal Dubai in the UAE and India. Ajmal Dubai has chosen globally renowned Bollywood actor Ranveer Singh as its brand ambassador in the UAE and India. The brand has chosen Singh as his on-screen presence and ‘aura of individuality’ is the perfect fit for Ajmal Dubai’s philosophy of self-expression through the power of fragrance.
The announcement was made with the release a hero film titled ‘Your Unseen Power’. The films stars Singh and places one of the brand’s signature fragrances, Aristocrat as a fragrance that exudes luxury and modern expression. Accompanying Aristocrat in the launch, which is a woody-fresh masculine fragrance, is the fruity-floral unisex scent Aurum Summer and Wisal Layl, a sensual woody fragrance.
Together, these fragrances capture the many dimensions of charisma and confidence, qualities that make Ranveer Singh the perfect face of the brand.
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“Becoming the face of the brand felt like a natural fit,” said Ranveer Singh on his new brand ambassadorship of Ajmal Dubai.
“Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, and that is something I connect with deeply,” he added.
Furthermore, Abdulla Ajmal the CEO of Ajmal Group said the new signing marks Singh as a collaborator who shares in the brand’s vision for ‘self-expression and creativity’ rather than simply a face of the brand.
“The current campaign combines 75 years of perfumery expertise with contemporary storytelling,” Ajmal explained.
“We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”
Following its recent rebrand, the move is a step towards actualising Ajmal Dubai’s strategy of strengthening its global footprint with the opening of flagship stores in London, Shanghai, and New York next year. The partnership with Ranveer Singh reinforces its long-term commitment to key international luxury markets.
