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Homes r Us prepares homes with meaning this Ramadan

In collaboration with creative agency Minutiae, Homes R Us puts the spotlight on meaningful moments this Ramadan.

Homes R Us

This Ramadan, Home r Us has put the focus on the moments that truly define the holy month at home. With a visually inviting campaign, the home furniture brand has designed its seasonal campaign around real Ramadan experiences. The quiet preparation of the iftar table, the warmth of a living room where families gather after a long day of fasting and the calm corners of the home where the night slowly settles in.

Developed in partnership with Minutiae the campaign captures spaces gradually coming together for Ramadan through a series of lifestyle photographs for the 2026 brochure and short-form video content.

Homes r Us set the brief to position the brand as one that that helps customers


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.