From left, Francis Giani, Chief Community Management Officer, Dubai Holding Community Management (DHCM), and Niall Sallam, CEO, Elevision.Elevision has announced that their full portfolio residential media will be available across communities managed by Dubai Holding Community Management (DHCM), marking this one of the largest residential digital media rollouts in the UAE to date.
The partnership will see Elevision deployed across DHCM’s entire managed portfolio, covering 350 residential buildings in total, including 279 newly added communities.
As part of the rollout, 564 new digital screens will be installed, bringing the combined network to 858 active screens across elevator lobbies, hallways, gyms, and shared spaces.
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The installation will be completed over a three-month phased rollout, with screens integrated seamlessly into day-to-day residential environments. The expanded network is expected to reach approximately 90,000 residents, offering brands and community stakeholders access to highly attentive, high trust residential audiences.
Niall Sallam, CEO, Elevision, said: “This partnership reflects a shared belief that residential environments deserve communication that is thoughtful, relevant, and beautifully executed. Working across DHCM’s full portfolio allows us to create a consistent media layer that supports community life while offering brands access to audiences in moments of genuine attention.”
Faraj Osman Zarif, Executive Director – Customer Experience, Marketing and Digitalisation, Dubai Holding Community Management, said: “Our focus within our communities is to always ensure an elevated experience, and Elevision’s residential media solutions provides us a modern and innovative way to connect with residents in our communities consistently. These digital screens in elevators and lobbies will bring community news and updates and related brand information to residents in a non-intrusive manner.”
The portfolio includes some of Dubai’s most prominent residential destinations such as Nikki Beach Residences, Jumeirah Madinat Living, District One, Canal Front, among others.
The partnership brings together DHCM’s focus on community quality, smart living, and resident experience with Elevision’s world-class lifestyle channels, proprietary CMS, real-time data reporting and expertise in context-rich residential media.
With this expansion, Elevision continues to strengthen its position as a leading residential media network operator in the UAE, delivering scalable, premium communication across some of the country’s most sought after living environments.
