From left, Elio El Chayeb, Director and Executive Producer, and Anissa Kadi, Senior Producer, Boomtown ProductionsBoomtown Productions has appointed Elio El Chayeb as Director and Executive Producer, and Anissa Kadi as Senior Producer as part of the company’s ongoing commitment to creative innovation and production excellence.
Boomtown has brought El Chayeb on board to further bolster its creatively led mindset, joining long-time Creative Executive Producer Daniel Kilalea and Director and Executive Producer Bruce Macdonald.
El Chayeb joins Boomtown Productions with more than 16 years of experience leading productions across the Middle East, Europe and South Asia. Known for his ability to bridge creative vision with operational execution, he brings deep regional expertise and strategic leadership to the role.
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El Chayeb began his career in Beirut, where his short film won first prize at the Beirut Film Festival, before building a strong production foundation in the music video industry. He later transitioned into TV commercials, serving as an Executive Producer on projects for international clients across multiple markets.
Previously, El Chayeb has held senior production roles across the region, including Senior Producer at Aflam Productions in Saudi Arabia and Head of Production at SOCIALEYEZ in Dubai, where he led large-scale productions and delivered campaigns for major regional and international brands.
Meanwhile, Anissa Kadi joins Boomtown Productions as Senior Producer, bringing more than 11 years of international experience across audiovisual production, advertising and branded content.
Based in Dubai and fluent in English, French, and Arabic, she leads projects end-to-end, supporting the company’s growing regional and international portfolio.
These appointments form part of Boomtown Productions’ broader 2026 strategy to remain fresh, creatively led and forward-looking, with a continued focus on innovation across filmmaking and production workflows.
The company is actively investing in new technologies, including AI-driven creative and production tools, to enhance storytelling, efficiency and creative output while maintaining its high production standards.
