Creative agency SOCIALEYEZ partnered with Dubai Culture & Arts Authority to deliver real-time digital storytelling for the Sikka Art & Design Festival, which took place from 23rd January to 1st February 2026.
As Dubai Culture’s social media and content partner for the festival, the agency provided the festival with end-to-end, real-time content creation that captured the spirit of creativity, culture and community. This included dynamic, digital-first visual storytelling that reflected the festival’s artistic energy, ensuring consistent, high-quality content across digital platforms.
“For over six years, SOCIALEYEZ has been a trusted partner to Dubai Culture, consistently demonstrating a deep understanding of our cultural mandate and the importance of telling these stories with authenticity and care,” said Saleh AlBreiki, Director of Marketing & Corporate Communications at Dubai Culture & Arts Authority.
“At Sikka Art & Design Festival, their ability to translate the energy of the festival into real-time digital storytelling ensured the experience reached audiences far beyond the physical space, while remaining true to the spirit of the event,” AlBreiki added.
With a strong focus on live event coverage and cultural storytelling, SOCIALEYEZ brought the Sikka experience to life for digital audiences, translating large-scale art and design moments into engaging, shareable content in real time. From immersive installations to community-driven moments, the coverage highlighted the festival’s diversity and creative expression.
“We are proud to continue our long-standing partnership with Dubai Culture and to support platforms like Sikka that celebrate creativity, culture and community,” said Tarek Esper, Managing Director at SOCIALEYEZ.
“Capturing these moments with agility requires trust and a deep understanding of cultural storytelling, and we value the opportunity to bring that to life year after year,” he added.
The collaboration aims to reinforce SOCIALEYEZ’s position as a trusted partner for creative and cultural events.
