It’s 10am in an office somewhere in Al Barsha and an aura of distinct bafflement is pervading in the air around the three ex-agency hacks I’m supposed to be interviewing.
The usual pleasantries naturally ensue, “would you like some coffee”, “nice office” – “nice slingshot”, but I cannot help but wonder if I’ve turned up at awkward moment. “You’re early”, one of the guys – possibly the bearded Irishman Ross Hardiman – drops in. “We weren’t expecting you for another six hours.”
Oops.
As if to alleviate the mild sense of awkwardness, another beard, Nader Baker, offers: “We were all going to be in bathrobes. We were going to be sat down having ped
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