Wassim Mneimneh, Managing Director – MENAT, MiQGlobally, the lines between TV, streaming and digital video have blurred and, honestly, in MENA, they might have disappeared completely. People here aren’t thinking about platforms; they’re chasing stories. From YouTube on mobile, to connected TV (CTV) in the living room, to that 2 AM reel a friend sends, it’s all just video now.
This raises an important question for marketers: how do we plan, activate and measure in a world where video is everywhere?
The answer is to build a total video strategy that connects every platform, device and data source for a unified view of the consumer.
From fragmentation to total connection
There’s never been a more complex time to reach audie
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