MCH Global, the experiential and events agency of the Swiss-based MCH Group, is expanding its Middle East presence with the launch of its Saudi Arabia office, marking the next chapter in the agency’s long-standing engagement with the Kingdom.
This expansion builds on several years of collaboration within the Kingdom, where the agency has supported landmark initiatives across entertainment, tourism, cultural collaborations, regional brand building and national calendar moments.
With previous projects delivered in Riyadh, Jeddah, Dammam, Al Khobar and Al Ula, this new base of operations builds on the MCH Global team’s existing experience and current in-market momentum, with an existing Saudi clientele that includes the likes of Lucid Motors, Mohamed Yousuf Naghi Motors Co. and ALAT, among others.
Saheba Sodhi, Global Head of Strategy & XP, MCH Global, said, “Our work in Saudi Arabia has always been guided by cultural intelligence and strategic alignment with the Kingdom’s vision. Having an on-ground base strengthens our ability to co-create experiences that resonate locally, inspire globally, and contribute meaningfully to Saudi Arabia’s creative transformation.”
As a global leader in culture, brand experiences and major events, MCH Global partners with government entities, global brands and regional players to design and deliver experiential moments across the Europe, Middle East and Africa (EMEA) region.
Uli Stanke, Managing Director, MCH Global, said, “Saudi Arabia is one of the most dynamic markets in the world, and our expansion here reflects our confidence in the long-term growth of the Kingdom’s creative and experiential economy.”
Stanke added, “Establishing a permanent presence allows us to be closer to our partners, respond faster to opportunities, and bring deeper value to Saudi-led cultural, entertainment, and innovation initiatives.”
The new Riyadh office strengthens MCH Global’s on-ground capability, deepens relationships with local stakeholders, and positions the agency to contribute even more meaningfully to Saudi Arabia’s fast-growing creative economy.
With plans to hire a full suite of experiential experts, MCH will also tap into the exciting local talent pool.
The move reflects MCH Global’s commitment to the Kingdom and its belief in Saudi Arabia as one of the world’s most dynamic markets for innovation, culture, and experience-led impact.
