Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s when the pace of life slows just enough for people to reconnect with friends, family, or simply themselves. And at the center of it all flows music.
Across the Kingdom, music sets the pulse of the weekend. From upbeat tracks blasting through car speakers on late-night drives to the soft hum of acoustic melodies at a desert kastha, sound becomes the heartbeat of every moment.
“That’s what inspired us. We wanted to tap into those familiar moments and show how Spotify fits right into them,” says Dinesh Kumar Srinivasan, Marketing Lead GCC at Spotify.
The sound of th
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