For the 95th Saudi National Day, Heinz set out to create a tribute powered entirely by the voices of the people. Instead of producing another branded message, the brand built a platform where Saudis could express their identity through dialect, accent and regional pride. Partnering with Anghami, Heinz invited people from across the Kingdom’s 13 regions to record messages of Saudi Arabia in their own voices.
To root the idea in something tangible, Heinz released 13 limited-edition ketchup and mayonnaise bottles – each one reflecting the motifs, dialects and cultures of a specific region. Through a QR code printed on every pack, fans could submit voice notes directly to a custom Anghami
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