Rishad Tobaccowala, Strategic Advisor, TakumiTakumi Advisory, a next-gen consultancy that bridges human creativity and artificial intelligence to drive marketing and customer experience transformation, has appointed global marketing thought leader Rishad Tobaccowala as its Strategic Advisor.
With a celebrated career spanning more than four decades, Tobaccowala is widely regarded as one of the most influential voices in modern marketing and business transformation.
In his advisory role, Tobaccowala will guide Takumi AI on strategic direction, thought leadership and scaling its vision of Human-Centered AI — an approach that enables organisations to harness AI not as a tool of efficiency alone, but as a catalyst for creativity, empathy and long-term brand value.
Mohit Lodha, Founder & CEO of Takumi AI, said, “Having Rishad join us is a defining moment for Takumi. His wisdom, global perspective, and humanistic view of marketing perfectly align with our mission — to help organisations integrate AI intelligently, ethically, and creatively across their marketing and customer experience ecosystems.”
As the former Chief Growth Officer of Publicis Groupe, Tobaccowala played a pivotal role in shaping the holding company’s digital and innovation strategy, overseeing brands such as Leo Burnett, Saatchi & Saatchi, Starcom, and Zenith.
He is the acclaimed author of “Restoring the Soul of Business: Staying Human in the Age of Data,” and a globally recognised keynote speaker, advisor, and educator shaping how leaders think about the future of marketing, technology and humanity.
Tobaccowala said, “AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less. I’m excited to work with Takumi AI, a firm that deeply understands this balance — combining strategic clarity, creativity, and technology to reimagine how brands connect with people.”
Founded in 2025 in Dubai, Takumi AI represents a new breed of consultancy — blending strategy, creativity, and technology to help organisations reimagine marketing and customer experience through AI. Its focus spans AI-powered customer engagement, intelligent automation, and predictive marketing performance.
