The Campaign Breakfast Briefing: Out-Of-Home 2026 – Built For Impact is back on Friday, 21 November 2025 at the Metropolitan Hotel, Dubai, with a speaker lineup of 16 of the industry’s top experts on OOH, DOOH, programmatic, retail media and more.
The event agenda will address top-of-mind themes within the OOH industry with discussions on data, dynamic creative, cross-channel strategy, retail media, and more.
Some of the industry’s finest will take to the stage to outline the future of OOH advertising in the region, offering actionable solutions to challenges such as cutting through the creative clutter and the seamless integration of DOOH to achieve truly omnichannel marketing.
Speakers at the event include:
- Katib Belkhodja, Chief Marketing Officer, Al-Futtaim Automotive
- Melissa Bayik, Chief Brand Officer, Arada
- Laurence Baldwin, Senior Regional Brand & Marketing Manager, talabat
- Gaurav Sinha, Director- International Marketing, Domino’s Pizza
- Marwa Kaabour, Group Head of Marketing and Communications, Al Masaood
- Alisher Ziyaev, Associate Director – Retail Media, Union Coop
- Bruce von Kaufmann, Mall Director, Reem Mall
- Rahul Kadavakolu, Chief Marketing Officer, Aster DM Healthcare
- Ramsey Naja, Creative Partner, Das Kapital
- Walid Yared, CMO, Choueiri Group
- Derek Manns, Head of Commercialisation, Landsec, UK (Media owner of Piccadilly Lights)
- Wissam Najjar, Chief Operating Officer, Omnicom Media Group – MENA
- Dylan Temple-Heald, Head of Programmatic (pDOOH), Hypermedia
- Mazen Mroueh, Head of Performance Product & Operations & Retail Media, Publicis Groupe ME&T
- Muneef Khan, CEO, Sign.X
- Khaled Alfangary, Senior Manager of Client Services, StackAdapt
Get your tickets now!
Your ticket gets you access to a morning packed with industry learnings that will answer top-of-mind questions about where the future of OOH advertising is heading in the Middle East.
The event also offers an all-inclusive breakfast spread, complete with unlimited coffee on tap.
Campaign Middle East brings the OOH community together each year to break away from the walls of our inboxes and meet industry peers and experts in person. Don’t miss your spot in the room.
View the event agenda here.
