adidas has unveiled the official tournament home kits for four regional federations, Saudi Arabia, Qatar, and Algeria, who have secured their place at the FIFA World Cup 2026™, and the UAE, which awaits the outcome of its qualification later this month.
The FIFA World Cup 26™ home jersey collection goes beyond a logo sponsorship to combine historic visual identities and traditions of each nation and portrays them in a modernist, forward-looking aesthetic.
The designs intend to be representative of a liberated style of play and fresh perspectives on the game, aiming to bridge the gap between every generation of fan, ahead of the biggest FIFA World Cup 2026™ tournament ever.
Thomas Mace, VP Design, adidas Football, , “Every jersey tells a story — blending cultural heritage with modern aesthetics — and is built using our most advanced technologies to keep players cool and comfortable on football’s biggest stage. From the bold visual details to the shapeshifting lenticular logo and innovative ventilation features, this collection represents the future of football jersey design.”
Bilal Fares, General Manager, adidas EMC, added, “Football in this region is deeply rooted in culture, identity and pride. With Saudi Arabia, Qatar, and Algeria all stepping onto the world stage, and the UAE continuing its push toward qualification, these kits are more than just designs; they’re a reflection of each nation’s story and ambition. Our goal was to create jerseys that honor heritage while inspiring a new generation of fans and players, showing the world the strength and passion of football in the Middle East and North Africa.”
The bold collection of jerseys aims to reflect the heart of each nation through colourways and patterns that celebrate key aspects of each nation’s identity. From their rich histories to famous landscapes, traditional architecture and iconic past kit designs, each jersey aims to unite fans around a shared passion for their nation.
Sam Handy, GM Football, adidas, said: “The national kit is the symbol of a nation’s togetherness and pride. As teams step onto the world stage at the biggest World Cup we have ever seen, they carry the hopes of a whole new generation of fans, while representing those that have come before them. A World Cup is about creating moments that transcend the stadium, so we’ve engineered the designs as an honour to each nation’s roots but also to celebrate an era where every fan, everywhere, is part of the story.”
Throughout the collection, subtle details that nod to the tournament’s storied history – including acknowledgements of historic jersey designs, past victories and memorable dates – can be discovered when viewed up close, creating on-going moments of delight for fans past the first viewing.
Mace added, “Designing our jersey roster for the FIFA World Cup 2026™ has been about honouring each nation’s unique identity while pushing the boundaries of innovation and performance.”
