C&B team takes a look at the new era of permission exhaustion, sharing how brands can demonstrate value to users instead.
What’s actually happening
When your phone asks for the 15th permission of the day, you deny it without a thought.
We’ve entered the era of permission exhaustion, where brands treat user trust like a renewable resource.
Myth: “Users don’t read permission requests.”
Fact: “They don’t need to. They’ve already decided to deny.”
Myth: “Gamification makes permissions fun.”
Fact: “People see through manipulation. Authenticity wins.”
Myth: “More requests = higher chance of acceptance.”
Fact: “Permission fatig
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