There is a noticeable shift happening in the global beauty industry – one that feels less about surface-level enhancement and more deeply rooted in how people want to feel. That shift was on full display at Beautyworld 2025, which closed last week in Dubai, to record attendance and a strong sense that the region is influencing where beauty goes next.
Held from 27 to 29 October 2025 at the Dubai World Trade Centre, this year’s event drew 85,291 visitors from 178 countries and over 2,500 global exhibitors, this year’s show has become the most visited and internationally diverse in its 29-year history.
According to Ravi Ramchandni, Show Manager at Beautyworld Middle East, the industry
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